Tuesday, December 28, 2010
Wednesday, December 22, 2010
What is my 'Brand' and why should I care? Part 2…How to begin to establish your 'Brand'...
As PART 1 of this article shows, a ‘brand’ is simply any clear, credible and compelling story that connects with a specific audience.
Successful brands generate larger and/or more interested audiences. It works for Coke, Nike and McDonalds just as it does for Angelina Jolie, Johnny Depp and Bart Simpson. These are specific brands which generate specific followings.
So, how does this apply to job seekers?
Well, start with what is known:
FACT 1: People hire people they know.
FACT 2: ‘Networking’ is still the best way to get a job.
FACT 3: The goal of ‘networking’ is to make contact with employers before a job comes available.
When you network you are essentially trying to tell your story in a way so that when an employer has a job opening and asks themselves, “Who do I know?” they will think of you.
This is where ‘branding’ comes in. Your brand is your story and networking is how you get your story out there. In order for that to happen you have to first know yourself. Then you must consider where you came from and how that connects with where you want to go.
Your Brand is simply the essence of these steps directly related to your target companies.
Step 1…know yourself
Step 2…know where you are coming from
Step 3…know where you are going
If you can successfully connect these three steps you will have a much better chance of making an impression on those you speak with. In turn, your ‘brand’ will be clearly seen and employers who meet you will have you in mind when their jobs come available.
As you go about establishing your brand please keep this in mind…
'6 Personal Branding Mistakes That Can Threaten Your Job Search’
Successful brands generate larger and/or more interested audiences. It works for Coke, Nike and McDonalds just as it does for Angelina Jolie, Johnny Depp and Bart Simpson. These are specific brands which generate specific followings.
So, how does this apply to job seekers?
Well, start with what is known:
FACT 1: People hire people they know.
FACT 2: ‘Networking’ is still the best way to get a job.
FACT 3: The goal of ‘networking’ is to make contact with employers before a job comes available.
When you network you are essentially trying to tell your story in a way so that when an employer has a job opening and asks themselves, “Who do I know?” they will think of you.
This is where ‘branding’ comes in. Your brand is your story and networking is how you get your story out there. In order for that to happen you have to first know yourself. Then you must consider where you came from and how that connects with where you want to go.
Your Brand is simply the essence of these steps directly related to your target companies.
Step 1…know yourself
Step 2…know where you are coming from
Step 3…know where you are going
If you can successfully connect these three steps you will have a much better chance of making an impression on those you speak with. In turn, your ‘brand’ will be clearly seen and employers who meet you will have you in mind when their jobs come available.
As you go about establishing your brand please keep this in mind…
'6 Personal Branding Mistakes That Can Threaten Your Job Search’
Thursday, October 28, 2010
More evidence for staying 'positive' during your job search
It is easy to get down when you are unemployed. It happens to all of us.
However, it is important to find a way to turn your difficulties into fuel and focus your efforts on finding solutions for your problems...not the problems themselves.
We know it is important to be positive in interviews. ( I hope!) Yet, I always tell my clients that everything is a part of the interview: your resume, your cover letter, your phone presence, your posture in the lobby...everything...
This actually extends to all aspects of your job search...including public online posts like those on linkedin.com...
please read on...http://blog.brand-yourself.com/career/job-search-career/job-search-help-linkedin-strategies-that-keep-you-unemployed/
However, it is important to find a way to turn your difficulties into fuel and focus your efforts on finding solutions for your problems...not the problems themselves.
We know it is important to be positive in interviews. ( I hope!) Yet, I always tell my clients that everything is a part of the interview: your resume, your cover letter, your phone presence, your posture in the lobby...everything...
This actually extends to all aspects of your job search...including public online posts like those on linkedin.com...
please read on...http://blog.brand-yourself.com/career/job-search-career/job-search-help-linkedin-strategies-that-keep-you-unemployed/
Thursday, October 14, 2010
What is My 'Brand' and Why Should I Care? Part 1 - What is 'Branding'?
THE PROBLEM:
The current global economic upheaval is not just about money and jobs. It is about changing paradigms. 'Globalization' and the 'Information Age' have finally caught up with us and as a result...
...the world has changed and it is not going to change back.
THE SOLUTION:
With this in mind, if you are a job seeker it is paramount that you re-evaluate your job plan and adapt to the changing nature of the new job market. Some traditional approaches are still in use. However, there are new skills and tools you need to adopt in order to secure a job you enjoy.
One such skill is the ability to know and use your ‘Brand’.
To understand how ‘branding’ can help in your job search it is first necessary to see the bigger picture…
What is Branding?...
PART 2:
http://anthropologyofwork.blogspot.com/2010/12/what-is-my-brand-and-why-should-i-care.html
The current global economic upheaval is not just about money and jobs. It is about changing paradigms. 'Globalization' and the 'Information Age' have finally caught up with us and as a result...
...the world has changed and it is not going to change back.
THE SOLUTION:
With this in mind, if you are a job seeker it is paramount that you re-evaluate your job plan and adapt to the changing nature of the new job market. Some traditional approaches are still in use. However, there are new skills and tools you need to adopt in order to secure a job you enjoy.
One such skill is the ability to know and use your ‘Brand’.
To understand how ‘branding’ can help in your job search it is first necessary to see the bigger picture…
What is Branding?...
PART 2:
http://anthropologyofwork.blogspot.com/2010/12/what-is-my-brand-and-why-should-i-care.html
Tuesday, September 28, 2010
Where the Sidewalk Ends - how trail running can help you love running...
Where the Sidewalk Ends
http://www.runnersworld.com/cda/microsite/video/0,8034,s6-238-511-74,00.html?bcpid=86874881001&bclid=17709914001&bctid=27739096001
These are just 2 of the many articles out there that focus on one of my favorite things in life...trail running. I plan on posting some good examples of Seattle trails in the near future.
http://www.runnersworld.com/cda/microsite/video/0,8034,s6-238-511-74,00.html?bcpid=86874881001&bclid=17709914001&bctid=27739096001
These are just 2 of the many articles out there that focus on one of my favorite things in life...trail running. I plan on posting some good examples of Seattle trails in the near future.
Monday, September 20, 2010
Wednesday, September 15, 2010
Creating a Budget: Successful Job Searches / Career Planning Involve Financial Literacy
This may seem abrupt and overly-generalized, but it is important enough to say that I am going to go ahead and blurt it out...
ALL successful job search and career plans involve financial literacy!
Anyone who is even slightly successful (and by successful I mean enjoying their job and making a living wage) has a budget. If they don’t they are just lucky and that luck will quickly pass...
Long term happiness in our jobs and in our lives demands financial literacy. If we can not learn to live within our means we will never really be ‘free’. Without ‘freedom’ life is far from happy or complete.
With that said, living ‘free’ of financial chaos is easier said then done. Most of us struggle with our budgets and many people continue to pay the price for money mistakes they made in the past.*
A little help is much appreciated.
That is why I recommended using the following tool: http://www.thecalculator.org/
I use this Self Sufficiency Calculator with my clients and it is a simple and helpful way to create a budget, identify waste in spending, find resources to help overcome barriers and to make career goals.
Play around with it and it may be one way to help you flex your budgetary muscle and get one step closer to financial freedom.
_______________
*(If you are paying for financial mistakes you made in the past please do not get discouraged. Debt and bad credit are disheartening but they can be overcome. I know from experience that in the process of working your way out of your financial problems you will actually make yourself a stronger and smarter person...)
ALL successful job search and career plans involve financial literacy!
Anyone who is even slightly successful (and by successful I mean enjoying their job and making a living wage) has a budget. If they don’t they are just lucky and that luck will quickly pass...
Long term happiness in our jobs and in our lives demands financial literacy. If we can not learn to live within our means we will never really be ‘free’. Without ‘freedom’ life is far from happy or complete.
With that said, living ‘free’ of financial chaos is easier said then done. Most of us struggle with our budgets and many people continue to pay the price for money mistakes they made in the past.*
A little help is much appreciated.
That is why I recommended using the following tool: http://www.thecalculator.org/
I use this Self Sufficiency Calculator with my clients and it is a simple and helpful way to create a budget, identify waste in spending, find resources to help overcome barriers and to make career goals.
Play around with it and it may be one way to help you flex your budgetary muscle and get one step closer to financial freedom.
_______________
*(If you are paying for financial mistakes you made in the past please do not get discouraged. Debt and bad credit are disheartening but they can be overcome. I know from experience that in the process of working your way out of your financial problems you will actually make yourself a stronger and smarter person...)
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